West Ham has announced a partnership with Athletes Elevated: the brand will become the team's new kit sponsor

West Ham United have unveiled a new commercial partner. Starting with the 2026/27 season, Athletes Elevated will become the official sponsor on the back of the men's first-team playing shirts.

As part of the partnership, the brand's logo will also appear on the front of the academy team's shirts. In addition, Athletes Elevated will support the West Ham United Foundation, which delivers charitable and community projects.

The agreement provides the new partner with a broad package of marketing opportunities, including integration across the club's digital platforms, official website, and social media channels.

West Ham supporters will also receive additional benefits. They will gain early access to the Athletes Elevated platform, be able to purchase athlete-related merchandise, and participate in special loyalty programs while receiving exclusive rewards.

West Ham United Acting Chief Executive Officer Karren Virani welcomed the new partner, emphasizing that the collaboration will create new opportunities for supporters to engage with the club and its athletes. He also praised Athletes Elevated's commitment to supporting the club's charitable foundation.