Usyk's former team will develop Anatoly Trubin's global brand

Benfica and Ukraine national team goalkeeper Anatolii Trubin has begun working with the sports marketing agency BigHeads. The company will be responsible for developing the Ukrainian footballer's personal brand at the international level.

The founders of BigHeads include former members of Oleksandr Usyk’s team — Kyrylo Korobka and Mariia Mazhar. They previously oversaw the marketing activities of the world boxing champion and his Ready To Fight business project.

The agency’s main objective will be to create a global communication strategy for Trubin, develop his media presence, and work with sports and lifestyle publications.

BigHeads stated that it aims to transfer the Ukrainian goalkeeper’s success on the pitch into his public image:

“Our goal is to complement Trubin’s outstanding performances on the field with equally strong positioning off it. The world is already watching his saves, and now we will make sure that his story is heard in every corner of the planet.”

Trubin is currently regarded as one of Europe’s most promising young goalkeepers. The Ukrainian has already gained international recognition after his impressive performances for Benfica, including his memorable goal against Real Madrid in the Champions League playoffs.

BigHeads was founded in February 2026. In addition to Korobka and Mazhar, former Usyk PR chief Mykhailo Krasiuk will join Trubin’s team as his personal PR manager and advisor.

BigHeads’ clients also include legendary boxer Evander Holyfield. The new project with Trubin is expected to become another step toward building a strong Ukrainian sports brand on the global stage.