The partnership covers nearly all regional series clubs.
The São Paulo Football Federation announced a major sponsorship deal with the betting company Rivalo.
The partnership will include 45 of 48 teams competing in the São Paulo Championship Series A2, A3, and A4, as well as in the São Paulo Cup.
The Rivalo brand will appear on team jerseys, in competition names, and on A1 Series stadium billboards. The company will also sponsor the FPF Integrity Program aimed at combating match-fixing.
The federation called the deal the largest collective sponsorship in the history of Brazilian football. FPF and Rivalo representatives emphasized that the project will strengthen clubs and set a new format for sports sponsorship in the country.
The sponsorship will take effect on January 11 — the day the São Paulo Championship Series A2 begins.
