African sports betting market poised for $3 billion growth

The sports betting industry in Africa is experiencing rapid growth. By the end of 2025, the market size is expected to reach $3.08 billion, highlighting the sector's growing economic significance for the continent. The main drivers are digitalization and increased user engagement.

According to the December Statista Market Outlook 2025 report, the African sports betting market will grow at a compound annual growth rate (CAGR) of around 4% until 2029, reaching an estimated $3.61 billion. The report notes that the key growth factor is the number of users: by 2029, it is expected to increase to 27.5 million, with an average revenue per user of $149.02.

Markets such as Ghana, South Africa, Nigeria, and Kenya, along with emerging regions in North and South Africa, are the main drivers of this growth. The proliferation of mobile betting and live betting significantly increases engagement and accessibility, making the betting process more convenient and user-oriented.

South Africa continues to dominate. In the Republic of South Africa, sports betting revenue is projected to reach $768.6 million in 2025, confirming its leading position in the region.

Statista analysts also note that mobile devices have become the primary channel for accessing betting platforms, and increased smartphone penetration directly impacts user participation.

Looking ahead, mobile-first platforms, partnerships with local sports organizations, and digital payment solutions will play a key role for operators, enabling them to fully leverage the potential of this market.